Our Team
I am the leader of our student project team, where I work with a group of talented students from a variety of academic backgrounds." Our team is comprised of future data scientists, Graphic designers, and business analysts, each of whom brings their own distinctive abilities and perspectives. We collaborate to address intricate issues, utilizing our diverse expertise to generate exceptional outcomes for our initiatives.
Monish Nath
Team Lead, UI/UX Designer
Brinda Patel
UX Researcher
Riya Matre
Graphic Designer, UI/UX Designer
Mudra Koradia
UX Researcher
Gaelle Noel
UI/UX Designer
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Gargi Kulkarni
UX researcher
User Goals
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Primary Objective: The primary objective of the cake application is to provide a seamless and delightful experience for users to customize and order personalized cakes for special occasions.
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Secondary Objective: The secondary objective is to enable international cake delivery and provide users with the option to choose or customize different cake combos according to their preferences.
Research Methodologies
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Conducted live interviews and also conducted remote interviews with 12 participants.
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gathered the required information from the interviews and analyzed it using user research methods like creating personas and creating jobs to done framework for each participant.
Targeted Users
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Students
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People who frequently plan parties and events.
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People who are living abroad and want to send cakes to their loved ones in their own country.
Tools Used
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Zoom
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Google meet
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Figma
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Google Sheets
Personas and Jobs To Be Done
As a fiancé, I want to customize a cake for my better half for her birthday.
As an international student in the US, I want to send a cake with greetings and flowers to my parents for their anniversary
User Needs
After we came up with the personas and jobs to be done, we highlighted some of the user needs that's need to be addressed
Convenient app that offers an easy selection process and simple ordering process
Customize cakes based on flavor, size, and other preferences to fit individual needs
Reliable international delivery to send cakes and gifts abroad
Pain Points
Based on the existing platforms we reached out to our participants and noted down some of the pain points
Limited design/customization options
Limited flavor and add-ons options
Limited reach internationally
Solution
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We came up with a solution where in our app users
can order a cake along with some extra items as combos
like bouquets, dolls etc;
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Users can easily change their country for international delivery
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Users can easily customize any cake as their own just as easy as
playing a cooking video game.
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Simple Interface with user friendly customization tools with visual preview.
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Simple steps for customization for selecting sizes , flavors, decors.
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Live tracking showing the status of the delivery.
Paper Prototype
Based on the solutions we found from the initial research, we the team of 6 each came up with our own designs as the first step of our design process
Low-Fidelity Prototype
Following the development of six designs by our team, we selected the most noteworthy features and design patterns from each design and integrated them into a new design that served as a low-fidelity prototype.
Lo-fi Prototype Takeaways
This is our initial review of the Lo-fi Prototype we got from the stakeholders i'e; our professor. We noted some of the important takeaways from the review.
Have to pay attention to the flow of the app
Make extra page for the combos
Theme options in the customization should be more informative
Change done button to Skip in customization
Hi-fi prototype
While creating this high-fidelity prototype, we made several modifications to our app's flow based on the initial assessment that we received.
Usability testing and Analysis
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Did one on one interviews where we recruited 12 participants and observed their interactions with the prototype and also asked questions while they were doing the tasks.
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In our exploration of usability test analysis, we employed Thematic analysis.
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We worked together as a team to look at and understand the insights we found in the analysis. We wrote everything down in an Excel sheet. After that, we had a brainstorming session to find the things that were similar and make themes.
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We categorized the themes using color-coding. This process allowed us to pinpoint shared characteristics.
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Afterwards, we placed our themes into a separate sheet so that we could begin making iterations.
Key Findings
With the help of the analyzed themes. we started iterating again by noting some main changes we called them key findings.
Final High-Fidelity Prototype
After the final user testing and analysis we made some major changes to the design to make it more user friendly and more responsive.
Click on the prototype to view.
Conclusion
The process of developing Cream Palette was both enjoyable and educational. Our team of six individuals, each of whom hailed from a distinct background, collaborated to exchange ideas and perspectives in order to identify solutions and develop a plan for analyzing the key findings in order to develop the application that we have developed to date.
Next
User Research
Literature review
Competitive analysis
Iterative analysis
